Market Entry and Expansion

KRL takes clients into new and challenging markets with relentless focus on results. We cut months, even years, off the journey from concept to contract, knowing that in business, time is money. Our approach accelerates deal-making and drives commercial success fast.

We decode regulatory landscapes, open doors to key decision-makers, and set our clients up to win for the long haul.

Case Study

Client Type

A U.S. Fintech Company

Industry

Financial Services

Location

West Africa

Challenge

An Africa-based, U.S.-owned fintech company had a bold vision: to launch the continent's first interoperable mobile money platform. This innovative solution would enable real-time, peer-to-peer currency swaps without the need for foreign exchange fees, credit cards, or traditional financial intermediaries. To turn this vision into a reality, the company needed a strategic partner to navigate complex regulatory landscapes, build critical B2B partnerships, and prepare for its inaugural fundraising round.

Approach

To support this ambitious goal, KRL executed a multi-faceted strategy. We identified and engaged key champions within priority markets, both inside and outside of government. We also built strong relationships with U.S. Embassies and the U.S. Foreign Commercial Service, securing their advocacy and leveraging their networks to drive critical B2B connections with SMEs and other partners. Simultaneously, we facilitated introductions to a diverse range of potential funders, from prominent U.S. tech icons to multilateral development banks, opening the door for new partnership and investment opportunities.

Impact

The partnership delivered measurable success across several critical fronts. KRL secured regulatory approval to pilot the first currency swap corridor between the company’s two core West African markets, alongside obtaining licenses in multiple new regions. This regulatory momentum was matched by financial gains, as the company raised both equity and debt financing to support its expansion and position itself for a potential IPO. Commercially, the platform demonstrated its first-mover advantage, gaining strong traction and adoption across major economic corridors. At the same time, strategic partnerships with global brands helped consolidate the company’s market position and reinforce its competitive edge.

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