Leveraging social investment for market entry
More Case Studies
An international oil and gas company, pursuing new opportunities in North Africa, needed to develop a social investment strategy to support country entry, one that would please as many stakeholders as possible while supporting the company’s long-term business interests. To do so, the company sought to understand the needs and development priorities of the government.
The KRL approach
KRL conducted baseline desktop research, followed by several assessment missions to the country in question. KRL arranged meetings with government officials, business leaders, NGOs, and academic institutions, with a final database of over 150 industry stakeholders.
Analysis revealed that youth unemployment and education were some of the most pressing priorities. Based upon KRL’s assessment, the company developed a concept paper for its social investment strategy with an emphasis on building capacity within the state oil company and supporting feeder schools specializing in petroleum engineering.
KRL continued working with the company to facilitate partnerships with other investors in the sector, state-owned companies, the U.S. Fulbright Commission, USAID, and prominent nongovernmental organizations, ultimately securing widespread buy-in and over $1.2 million in contributions for the high-impact social investment project.