Since its founding, KRL has enjoyed an enduring relationship with the Government of Liberia, whose interests the company has consistently worked to represent in Washington. As a post-conflict country, Liberia’s needs are many, and KRL’s primary purpose has been to work with the Liberian Embassy in Washington to maximize the available bilateral resources for its security and development needs. KRL has sustained an aggressive advocacy effort with the U.S. Congress and successive presidential administrations. In recent years, even when foreign assistance budgets were slashed by nearly 25 percent, Liberia has maintained significant political and economic support. The country has benefited from major bilateral programs and initiatives, including a mentoring program with AFRICOM, the Millennium Challenge Corporation (MCC) threshold program, Feed the Future, and Power Africa.
A U.S.-based telecoms company required assistance in addressing burdensome regulatory and taxation policies in a Caribbean nation. In order to encourage the Caribbean government to resolve the dispute with respect for rule of law, KRL identified and engaged U.S. government stakeholders – Members of the U.S. Congress and their staff, State Department officials both in Washington and in country – to brief them on the dispute and urge the Caribbean government to maintain a level playing field for American investors. Simultaneously, KRL worked to encourage a negotiation process with the host-government in a spirit of cooperation and fair play. KRL was successful in mobilizing unprecedented U.S. advocacy on the company’s behalf.
Advocacy and Communications
A pan-African business leader and philanthropist required help expanding business-to-business relations and launching broader policy discussions on the need for private-sector driven development in Africa. KRL, in tandem with a London-based partner agency, executed an international communications plan across three continents. In the U.S., KRL pursued a multi-pronged communications effort, engaging the principal in public speaking events and high level consultations. KRL helped craft a strategic communications plan which involved engagements with top tier media, global forums, and political, business and philanthropic leaders from around the world, launching a grassroots discussion across Africa. The program delivered concrete results towards the company’s investment priorities by facilitating commercial partnerships, and raised the international profile of the principal through placement in top media outlets.
As a global oil and gas company launched operations in a West African country, they required assistance building relationships with the host government and other local stakeholders and navigating challenges in the market entry process. KRL has played an integral role in enabling the company’s consolidation of its position in the country by introducing company executives to local stakeholders and through facilitating the establishment of their social investment portfolio. KRL organized multiple evaluation missions to the country to assess development priorities, facilitated relationship-building between company executives and local stakeholders, and helped the company design a social investment strategy. KRL is currently supporting the company in other new markets in North, West, and Southern Africa, as well as in Latin America.
Corporate Social Investment
A U.S. oil and gas company signed an agreement for onshore exploration in a Central African country, while simultaneously committing to implement a corporate social investment (CSI) program in their area of operations. KRL was brought on board to help develop the company’s social investment philosophy and to build out a program in the host country. KRL supported the client in developing global social investment principles to guide project implementation in this country and others. KRL, teaming with a local partner, conducted interviews and data collection to create a baseline study to identify priority needs and scalable projects. The research conducted was precedent-setting as it took place in one of the country’s most remote regions. Working closely with CSI staff both in the U.S. and on the ground, KRL helped the company identify pilot projects in the areas of health and water, sanitation and hygiene (WASH).
KRL was hired by an African presidential candidate as a communications and general political consultant. Through multiple trips to the country and an extended period of embedding on the campaign trail, KRL helped craft the overall campaign strategy, prepared the candidate for speaking events, and helped with polling. KRL also managed messaging to the foreign press and outreach to the international community, helping to gain support for the process as a whole. In the post-election period, KRL was instrumental in diffusing tensions and helping to manage the post-election transition.