Advocacy and Communications
KRL’s advocacy and communications initiatives focus not only on specific outreach efforts, but on a compelling global strategy that takes into account the client’s overall public image and tactical objectives. We excel in crafting precise communications and outreach programs with impact, in both the Washington market and beyond. Whether the situation calls for discretion or full-scale publicity, KRL works to keep the client’s issue on the agenda.
KRL takes an inventive and proactive approach to solving complex problems by:
- Crafting messages that capture the client’s core identity and aspirations while resonating with relevant audiences
- Conducting a “power analysis” to determine how to get the message in the rights hands at the right time
- Designing markers to measure the impact of the message
- Continually refining and reassessing based upon changing variables
For an example of the services KRL provides in the area of advocacy and communications, see our case studies.